There are several reasons why a company might hire a Fractional CMO:
- Cost: A fractional CMO can be a cost-effective alternative to hiring a full-time CMO, especially for small and medium-sized businesses.
- Flexibility: A fractional CMO can be hired on a project-by-project basis, which allows a company to be flexible in terms of the amount of marketing support it needs.
- Expertise: A fractional CMO brings a high level of expertise and experience to the table, which can be beneficial for companies that need to ramp up their marketing efforts quickly.
- Objectivity: A fractional CMO can provide objective insights and recommendations, as they are not as closely tied to the company as a full-time employee might be.
- Time commitment: A fractional CMO typically has a lighter time commitment than a full-time CMO, which can be beneficial for companies that do not have the resources to support a full-time CMO.
Overall, a Fractional CMO can be a good fit for companies that need marketing expertise but do not have the budget or need for a full-time CMO.